Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Milton Keynes
Situated in Buckinghamshire, Milton Keynes is a new town that was designated in 1967. At the time, it was selected due to its more-or-less equal distance from Birmingham, London, Leicester, Cambridge and Oxford.
Before it was a new town, however, Milton Keynes was a village - and one with an intriguing history. Early settlements in the area date back to the Iron Age, while other inhabitants over the centuries included Romans, Normans and the Anglo-Saxons.
Today, Milton Keynes comprises a number of communities. Bletchley, for instance was an important location during the second world war - it was home to the Government Code and Cypher School, where Alan Turing (often called the father of computer science) helped to crack the Enigma code. Meanwhile, Bradwell Abbey was a Benedictine Priory and was an economic hub prior to the Dissolution of the Monasteries.
For anyone seeking Head of Marketing opportunities, there are a number of big names that call the region home. These include The Open University, Abbey National, Buckingham Foods and Argos. Coca-Cola has a large manufacturing site in Milton Keynes, producing Capri-Sun and Monster Energy products, as well as bulk products for distribution to companies like McDonald's.
In addition, organisations that promote sustainable energy - such as the National Energy Foundation and the National Home Energy Rating Scheme are located in Knowlhill, along with the National House Building Council, a number of law firms, graphics design companies and warehousing facilities.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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