Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Northampton
Situated in the East Midlands on the banks of the River Nene, Northampton is a market town with a history dating back to the 6th century. By the end of the 11th century, the community had grown significantly and the Domesday Book records it as having a population of around 1,500 inhabitants.
During the 19th century, the city experienced further expansion thanks to the construction of the Grand Union Canal, which connected London and Birmingham with each other, as well as cities like Leicester, Slough and Northampton. Railways also arrived at the city around this time, further simplifying trade with the rest of the country.
Northampton was best known for producing shoes and other leather goods during the 1800s and a few companies that were established during this period still provide specialist, high-end items today - including Edward Green Shoes, Trickers, Church's and Crockett & Jones.
Over the years, most of the other footwear factories have been converted to offices or residential buildings and, although the shoe industry has declined, a number of other sectors have taken its place, including distribution, finance and manufacturing. So those seeking Head of Marketing roles in the area will have an array of employers to consider.
Just some of the well-known companies that have offices, factories or headquarters in Northampton include Coca Cola, Schweppes, Carlsberg, Texas Instruments, Avon Products, Blacks Leisure Group and Panasonic.
Meanwhile, Nationwide Building Society, Barclay Card, the University of Northampton and St Andrew's Healthcare are all major employers.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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