Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Warwickshire
Famous as the birthplace of writers William Shakespeare and George Elliot, Warwickshire is located in the East Midlands and shares borders with a number of counties including Staffordshire, Leicestershire, Oxfordshire and Gloucestershire.
Home to a number of large settlements like Rugby, Nuneaton, Bedworth, Warwick, Leamington Spa and Stratford-on-Avon, Warwickshire offers a variety of options for those seeking Head of Marketing opportunities.
In addition, Birmingham is within an easy commute from the north-west of the county, making it perfect for those who wish to work in Britain's second city, but live away from the busy atmosphere.
For much of its past, Warwickshire's economy was based in the textile industry and manufacturing.
These days, the region relies heavily on industry and engineering, while the service sector, retail, power, technology and tourism are also important.
Rolls-Royce has an engineering works in the region, while the Rugby Cement Works is one of Europe's largest such facilities. Rangemaster stoves have been manufactured at the Eagle Foundry in Leamington Spa since 1851 and a number of video game designers are based in the area.
Other companies based in the region, or with large facilities here include IBM, Holland & Barrett, Volvo, ConocoPhillips and Bravissimo.
In addition, the National Grid's gas control centre is in Warwickshire, while Dairy Crest and RS Components have national distribution centres in Nuneaton.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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