Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in East Anglia
Situated on the North Sea, East Anglia is a region that includes counties like Suffolk, Norfolk and Cambridgeshire, as well as the city of Peterborough.
Up until the 17th century, most of the region was marshland. A network of river diversions and drainage systems built in the 1600s allowed the area to be converted to arable land and the population began to increase.
Prior to the Industrial Revolution, East Anglia was known for its textile production, but much of this industry moved north to the Midlands during the 18th and 19th centuries.
One of the most famous institutions in the region is the University of Cambridge, which is one of the world's oldest educational establishments. A near-by cluster of tech businesses - the so-called Silicon Fen - comprises a number of start-up companies, most of which can be linked to the university.
Much of East Anglia's economy is based in agriculture and food production and offers a broad range of opportunities for those seeking Head of Marketing vacancies.
Colman's mustard is manufactured in the region, as is Robinsons squash. A Bernard Matthews turkey farm is located near Weston Longville and Aunt Bessie's roast potatoes are made in Westwick. Meanwhile, Premier Foods manufactures Hartley's Jam, Smash instant potatoes and Rose's Marmalade. In addition, Bird's Eye has two factories in the region.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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