Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Essex
Situated in the East of England, Essex is bordered by Cambridgeshire, Hertfordshire, Suffolk and Kent. It's also a Home County and is considered part of the London commuter belt, making it a great location for those seeking Head of Marketing vacancies.
Largely an agricultural area, for most of Essex's past, it comprised farmland and market towns. Significant development occurred during the Victorian era when the railways arrived.
After the second world war, two new towns - Harlow and Basildon - were created. These were built mainly to provide housing for the growing London population.
These days, the region is still predominantly agricultural, although places like Harlow are known for scientific innovation, technology and pharmaceuticals. Marconi - the world's first wireless factory - had a factory in Chelmsford. Part of the facility is now used by BAE Systems.
Companies based in Essex include Britvic, e2V Technologies, M&G Group and ebm-papst UK. Ford's European headquarters is located in Brentwood, while banknotes are manufactured in Loughton.
Stansted Airport is located in Essex, and it is served by airlines like Ryanair and EasyJet. It also processes cargo from a variety of companies including FedEx, British Airways World Cargo and UPS.
What's more, Lakeside Shopping Centre is one of Europe's largest retail areas. It's located a stone's throw from the north side of the River Thames and includes an indoor mall, as well as an IKEA, B&Q and outlets for Next and Marks & Spencer.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us