Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Kent
Often called the Garden of England due to its spectacular greenery, Kent is a county in the south-east.
Much of Kent is surrounded by water, with coastlines on the North Sea and the English Channel. It shares borders with Sussex, Surrey and Essex. What's more, Kent is a Home County with parts within the London commuter belt, so it's an ideal location for those seeking Head of Marketing opportunities.
Throughout its history, Kent has been an important location. During the Middle Ages, the Cathedral at Canterbury became a destination for pilgrims worldwide, after Thomas Becket was murdered there in 1170. Meanwhile, the River Medway had a naval dockyard for around 500 years before it was shut in 1984.
These days, Kent is known for everything from cement and brick making through to shipbuilding, aircraft design and power, while retail, tourism and the service sector are also important.
Just some of the companies based in Kent, or with large facilities, include KEF Metalworking and Kimberly-Clark. Meanwhile, Aylesford is a large paper recycling facility that manufactures newsprint.
In addition, Dover is an important port town, particularly for ferries to the continent, while cruise lines like MSC, Fred Olsen, Holland America, Princess, Royal Caribbean and Saga depart regularly to destinations around the world.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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