Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hastings
Hastings has no historical claims on the UK’s culture – unless you count a minor scuffle in 1066 that changed the rulers of the nation forever. In fact, the main battle took place on a Senlac Hill, about 6 miles (10 km) to the northwest of the town, but it’s known to generations of schoolchildren as the Battle of Hastings. Perhaps if Harold had not needed to take his army north to repel an invasion of Norsemen just as the Norman invasion was happening, the battle, and British history, would have been very different. And that probably means we wouldn’t all be here, so we owe the Norwegians one!
The town became an important fishing village as time progressed, and fishing still plays a part in the town, and the largest beach-based fishing fleet in Europe is based there. The town, like many seaside towns, thrived during the Victorian period, especially when the railway came, and Hastings was one of a string of popular holiday destinations along the south coast. It still remains so.
Hastings is a relatively large town, with a static population approaching 100,000. Its tourism industry is its largest employer, but fishing and its related industries is still quite important. Around the town there are many small businesses and a few retail and industrial parks. The diversity of industry and the population that changes seasonally means that Head of Marketing jobs do appear from time to time in Hastings, so it is always worth checking with us to see if anything is in the pipeline in or around the town.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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