Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Worthing
The seaside town of Worthing lies on England’s south coast, halfway between Brighton and Bognor Regis, in West Sussex. Settlement dates back to the Stone Age, and Worthing was a sleepy mackerel fishing town until the Georgian period, when grand building started springing up as it became part of the tourist trail. Much of the splendid architecture survives to this day, and the town now has a population of around 100,000.
The town is still best known as a holiday resort, Worthing does have a thriving economy that includes financial services (e.g. Aviva), pharmaceuticals (e.g. GlaxoSmithKline), government (HM Revenue and Customs) and the creative industries. There is a relatively strong manufacturing sector, too, which almost matches the employment attained by tourism-related industries. In the 1990s the town was particularly profitable, and its population are relatively affluent, especially for a town of its size.
Holiday resorts often suffer out of season, but this does not seem to the case with Worthing, which has managed to be productive and quite industrialised without sacrificing any of its Georgian charm. All this in combination makes it a place anyone looking for a Head of Marketing position should put on their watch list if they live in the area – you may be surprised at what comes up.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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