Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Portsmouth
Although it doesn’t really feel like it when you are there, Portsmouth is technically an island city, indeed the UK’s only one, located as it is on Portsea Island and separated from the Hampshire coast by a 30-metre-wide creek. Geographically, it is about as close as possible to being the perfect natural harbour, with its small inlet hiding the large, navigable Fareham Lake. And needless to say, it is one of Britain’s most influential ports, with a wealth of military and civilian history behind it. The city was heavily bombed during World War II, but was also a key staging post for the D-Day landings in 1944.
Today, Portsmouth is an international port, with ferries and freight leaving its docks for Cherbourg, Le Havre, St Helier and Santander, among others. As with any port, Head of Marketing jobs are abundant thanks to its pivotal role in the international logistics network.
The city is currently booming and undergoing a major redevelopment of its central area, with new housing and shopping centres being built. The military still plays a massive role in the city, with one in ten of its employees linked to the Navy, and the UK’s two aircraft carriers being built there. The European headquarters of IBM is based in the city, as well as he UK HQs of Zurich Financial Services and defence company Northrop Grumman.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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