Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Aldershot
Aldershot is a town that has grown up around the British army. It was a small village surrounded by barely useable land until the Crimean War, when a military base was located there. Within a few years the population had exploded from less than a thousand to around 16,000, which is about half its current population. It is known as the home of the British Army, and several regiments are based there.
The Hampshire town is located about 30 miles (50 km) south west of the centre of London, 7 miles (12 km) west of Guildford and 16 miles (26 km) south east of Reading. It is at the centre of a large conurbation that takes in Farnborough, Farnham, Fleet and Camberley, and together the population is close to a quarter of a million. Immediately to the north of Aldershot is Farnborough, home of one of the UK’s most important air shows, which is both a trade fair for military and civilian aircraft and a public spectacle.
While Aldershot is dominated culturally and, to some extent, geographically by the barracks, there is a static population living in the town and its adjacent neighbours, and there is a diverse range of industry in the area. Logistics and Supply chain professionals looking for Head of Marketing work should therefore find rich pickings in Aldershot. It’s well connected to the transport network, with the M3 passing to its north and a comprehensive rails service. And failing that, you might be able to hitch-hike on a tank.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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