Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Greater London
An administrative area that was created in 1965, Greater London is often described as the region within the M25. It comprises the City of London, as well as the 32 boroughs, and is home to an array of businesses, making it an ideal choice for those seeking Head of Marketing opportunities.
For hundreds of years, London was known for its shipping and manufacturing, producing everything from textiles and food products, through to automobiles and ironwork.
In fact, a number of such facilities are still in operation today, such as the Tate & Lyle sugar refinery in Silvertown, Warburtons in Brimsdown and Nestle in Hayes. At the Ford factory in Dagenham, vehicle body panels and diesel engines are manufactured, while Fuller's Brewery operates out of Chiswick.
For the most part, however, London's economy is now based in the financial and service industries.
Around 70 per cent of the FTSE 100 are located within Greater London. In Canary Wharf, you'll find the headquarters of HSBC, Barclays, Citigroup and Reuters, while other big-name businesses in Greater London include the Guardian Newspaper, Balfour Beatty, GlaxoSmithKline, PricewaterhouseCoopers, Marks & Spencer, BP, British American Tobacco and Royal Dutch Shell.
What's more, transportation is a huge part of London's economy and day-to-day operation. Overground trains, underground trains, buses, coaches, taxis and trams all keep Londoners on the move, while the area is also home to a number of airports and the Port of London.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us