Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Slough
Located in Berkshire, Slough is 22 miles west of London and ten miles from Heathrow airport. The borough is well-placed for travel to other parts of the country - or indeed other parts of the world - and it offers a wide range of options for those seeking Head of Marketing vacancies.
Until the 1800s, Slough was mainly an agricultural area with apple orchards and plant nurseries. It was also known for brick manufacture. In fact, the blocks used to build Eton College all came from Slough. However, after the Great Western Railway was built, this part of the economy began to decline and industry was on the rise.
The Slough Trading Estate was established in 1920 and was one of the earliest examples of this kind of commercial property in the UK. At the time, it was used for repairing and reselling ex-army vehicles, after the first world war, and was home to a number of factories.
Since the mid 1990s, Slough's economy has shifted from manufacturing to information technology and the majority of the factories have since been shut down and replaced with offices.
Today, the Slough Trading Estate is the largest of its type in Europe, with more than 600 buildings, 500 companies and around 20,000 people working there on a daily basis. Current resident businesses include Mars, Fiat, LG, Ferrari, Fullers Logistics, Stanley Black and Decker and Telefonica O2.
In addition, Slough is home to various financial and business services organisations, while health and education are also responsible for a significant portion of the region's employment opportunities.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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