Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Slough
Located in Berkshire, Slough is 22 miles west of London and ten miles from Heathrow airport. The borough is well-placed for travel to other parts of the country - or indeed other parts of the world - and it offers a wide range of options for those seeking Chief Marketing Officer vacancies.
Until the 1800s, Slough was mainly an agricultural area with apple orchards and plant nurseries. It was also known for brick manufacture. In fact, the blocks used to build Eton College all came from Slough. However, after the Great Western Railway was built, this part of the economy began to decline and industry was on the rise.
The Slough Trading Estate was established in 1920 and was one of the earliest examples of this kind of commercial property in the UK. At the time, it was used for repairing and reselling ex-army vehicles, after the first world war, and was home to a number of factories.
Since the mid 1990s, Slough's economy has shifted from manufacturing to information technology and the majority of the factories have since been shut down and replaced with offices.
Today, the Slough Trading Estate is the largest of its type in Europe, with more than 600 buildings, 500 companies and around 20,000 people working there on a daily basis. Current resident businesses include Mars, Fiat, LG, Ferrari, Fullers Logistics, Stanley Black and Decker and Telefonica O2.
In addition, Slough is home to various financial and business services organisations, while health and education are also responsible for a significant portion of the region's employment opportunities.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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