Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the North West
With cities including Manchester, Liverpool and Lancaster, the North West of England has played a pivotal role in Britain's economic success for hundreds of years.
From shipping and manufacturing, through to mining and engineering, this region has historic significance for the country, and is still thriving today - good news for anyone seeking Chief Marketing Officer jobs in the North West.
The area has seen its fair share of industrial and scientific innovation and during the Industrial Revolution, the steel, coal and textile industries were all big business, as well as shipping and ship building.
In 1830, the first inter-city passenger railway was established, carrying people, goods and raw materials between Liverpool and Manchester. In addition, the Manchester Ship Canal was completed in 1894, providing another connection between the Mersey Estuary and Manchester, through Cheshire and Lancashire.
Fast forward to today and the region has changed significantly. While transport is still an important part of the North West's economy, many other industries have also taken hold.
Indeed, just some of the big names you'll find based in the North West include PG Tips, Warburtons, Kelloggs, McVitie's, Russell Hobbs, Silentnight, Dulux, Lakeland and Persil.
The region is also home to a number of car manufacturers, pharmaceuticals companies, news organisations and financial institutions.
What's more, submarines and military aircraft are built in the area, Cheshire is known for its salt mines and Manchester is the new home of the BBC - as well as a number of other entertainment companies.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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