Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Northern Ireland
The smallest country in the UK, Northern Ireland has traditionally been associated with industries like shipping, rope making and textile manufacture. In fact, during the American Civil War, the supply of cotton from the States was cut and Belfast gained the nickname Linenopolis, as Irish linen helped to alleviate problems caused by the shortage.
During the 18th and 19th centuries, Belfast was home to many of the world's top shipbuilders, including Harland and Wolff, the firm that went on to build the RMS Titanic, her sisters the Britannic and Olympic and other vessels like the HMS Belfast during the early 20th century.
Northern Ireland has also seen its share of violence and civil unrest, during a period known as the Troubles, which lasted from the late 1960s until the signing of the Good Friday Agreement in 1998.
Since then, the country has grown more stable and a number of redevelopment projects have helped to turn Northern Ireland into a thriving place with an economy based mainly in the service sector - although many of the older business are still in operation. What's more, there are plenty of opportunities for those seeking Chief Marketing Officer vacancies.
Just some of the companies with regional headquarters or other facilities in the region include DuPont and Caterpillar. In addition, Short Brothers, one of the first companies in the world to produce aircraft, moved to Northern Ireland in 1948 - today it owned by Bombardier Aerospace and produces flight control systems and other components.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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