Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in County Fermanagh
County Fermanagh is the only Northern Irish county that does not encircle Lough Neagh, sitting as it does in the south western corner of the province. It shares more Irish county borders than Northern Irish, the only latter one being County Tyrone, the four Eire ones being Donegal, Leitrim, Cavan and Monaghan. The county town and county seat is Enniskillen, which, with 14,000 people, is the county’s most populous. The entire population of Fermanagh is less than 60,000. After Enniskillen, the next largest settlement is Lisnaskea, which is home to just over 2,500.
Much of Fermanagh is rural, with agriculture and tourism being its main sources of income. It does have a good set of physical connections with Eire as well as Northern Ireland, which does offer up the possibility of finding Chief Marketing Officer work in the county.
Popular locations
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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