Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Liverpool
Home of the Beatles and Cilla Black, Rick Astley and Elvis Costello, Liverpool has definitely delivered when it comes to musical treasures. But the city generates far more than pop hits, so jobseekers looking for Chief Marketing Officer roles in Liverpool are sure to find an array of possibilities.
The Merseyside city has long been an important port town. During the 18th century, its prominence in shipping led the region to become a global hub and an estimated 40 per cent of the world's trade came through Liverpool during the early 1800s, with products including tea, sugar, salt, tobacco and cotton.
Fast forward to today and this North West metropolis has one of the UK's largest economies. Its success is mainly thanks to the vast number of companies based in the service sector. What's more, Liverpool has become a fabulous place to live and work, with its exciting nightlife, loads of shopping, amazing dining spots and two top football teams.
These days, Liverpool remains an important part of the shipping industry, seeing millions of tonnes of cargo from lines like NYK and Maersk. Car manufacturing is another big part of the city's economy, while Lambrini, John West, Littlewoods and Sayers are also based here.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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