Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cumbria
Situated in the north-west of England and sharing a border with Scotland, Lancashire, North Yorkshire, Northumberland and County Durham, Cumbria is one of England's largest ceremonial counties and it includes settlements like Carlisle, Penrith and Kendal.
Throughout the region's history it has mainly been a rural location known for its stunning mountains and lovely towns and villages. It contains the Lake District National Park and those seeking Chief Marketing Officer vacancies in Cumbria will certainly enjoy having this Area of Outstanding Natural Beauty right on their doorstep.
People have been living in Cumbria for thousands of years. The Castlerigg stone circle was built by Neolithic people around 3200 BC, while later inhabitants included the Romans, Angles and Vikings.
By the 19th century, mining had become an important part of the local economy, producing iron ore and coal, while a number of slate quarries established during that time are still in operation today.
These days, there are many large companies based in Cumbria, while plenty more have large facilities in the area. Many of these employers are based in manufacturing - in industries ranging from petrochemicals to food manufacture, steel production, paper making and packaging.
Just some examples include Sealy Beds, Corus, The Stobart Group, Kimberly-Clark, Carr's, McVitie's, Nestle, Heinz, Lakeland and GlaxoSmithKline.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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