Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Huddersfield
Located in West Yorkshire in the metropolitan borough of Kirklees, Huddersfield is a large town that sits approximately halfway between Leeds and Manchester.
Since Saxon times, Huddersfield has been a market town and it has also long been known for its manufacturing capabilities. Textiles and woven items were some of the town's main produce for hundreds of years, while agricultural goods and milling were also vital for its economy through to the 18th century.
Huddersfield was a major player during the Industrial Revolution and its success during this time can still be seen in the beautiful Victorian architecture dotted around the town - particularly the Grade I listed railway station.
These days, Huddersfield is still largely a manufacturing town with lots of opportunity for those seeking Chief Marketing Officer positions. The region is home to various large-scale textile companies like C & J Antich and Huddersfield Fine Worsteds. The latter supplies to top-name fashion houses like Prada, Armani, Givenchy and Chanel.
Of course, the region's scope for production has been broadened and other companies are mainly based in the chemicals and engineering markets. Cummins Turbo Technologies manufactures turbochargers, while Syngenta AG is known for crop protection chemicals. There's also Trojan Plastics, which produces stylish baths.
In addition, Poundstretcher operates its headquarters in nearby Deighton and Andrew Jones Pies is in Huddersfield.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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