Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Oldham
Located 10 km north-east of the centre of Manchester, Oldham is a town synonymous with the Industrial Revolution, as its numerous canals and mill buildings prove. Although outside the M60, it is still an integral part of the city, with many employees living in one and working in the other. In fact, this typical Lancashire town became part of newly formed Greater Manchester in 1974.
Though the mills have now gone, the industrial ethos continues to this day, which is why excellent Chief Marketing Officer positions in Oldham and its neighbouring towns of Chadderton, Royton, Shaw and Lees often emerge.
Precision engineering and tech firms have recently sprung up on the Victoria and Moss Lane industrial estates. Many of the mills have now been converted to residential or small business properties, but larger companies such as Medlock Interior, Ribble Packaging and Plastics Direct have made Oldham their home.
As Manchester’s growth as a business centre shows no sign of slowing down, towns in its orbit will continue to be attractive locations thanks to a blend of skilled workforce, excellent communications and relatively inexpensive property prices. The North West as a whole is fast emerging from the post-war slump as more and more businesses see the region as a superb place to base an HQ or regional office.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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