Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Manchester
As one of the UK’s largest cities, Manchester has long been an important location in Britain’s industrial and economic pursuits - and here at Cast UK, we can help you find Chief Marketing Officer vacancies in this thriving metropolis.
By the 1500s, the city was known for its textile markets and wool trade. As canals were built over the next 200 years and cotton overtook wool as the material of choice, Manchester continued to grow in importance and population. During the 1800s with the birth of the Industrial Revolution, the city became a pivotal point in the British economy.
Today, it’s said that Manchester has been reborn, becoming a centre of culture and media. Indeed, with the BBC’s move to the north, it’s generally agreed that Manchester is the second city of the UK (although Birmingham may disagree). In addition to the BBC, Granada Television - an ITV franchise - is situated in the city and so is The Guardian newspaper’s head office.
Of course, there are plenty of other big employers operating out of Manchester as it is a major hub for finance, banking, insurance and logistics industries. Some of the big names in business operating out of Manchester are Thomas Cook, McVitie’s, Kellogg’s, Google and Stagecoach.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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