Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the West Midlands
Home to a number of cities and towns, including Birmingham - often called Britain's Second City - as well as Coventry, Stoke-on-Trent and Wolverhampton, the West Midlands has long been a centre of industry and commerce for the UK and it's an ideal location for anyone seeking Chief Marketing Officer jobs.
During the Middle Ages and throughout the Industrial Revolution, Coventry was known for producing wool and cloth. Meanwhile, other parts of the region were known for their metalwork - Birmingham for its small arms and Wolverhampton for locks, ironmongery and brass work.
In addition, the West Midlands region was a prime source of raw materials like coal and iron ore, something that became increasingly important throughout the 18th and 19th centuries.
As time moved on, the focus of the region shifted and car manufacturing overtook the other industries, while bicycle production was also a large part of the local economy for many years.
Today, the West Midlands area is home to a number of tech companies, as well as food and beverage manufacturers, with Nikon, Hitachi maxell, Fujitsu, Muller Dairy Ltd, Bulmers Cider, Cadbury UK, Marmite, Coors Brewers and Bird's Custard just a few examples.
Other brands that call the area home include Michelin Tyres, Dechra Pharmaceuticals, Volvo Group UK and the National Express Group.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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