Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Birmingham
The UK's second most populous metropolitan area, Birmingham is often called Britain's second city (although Manchester also lays claim to that title). In any case, it has been a hub of British industry and commerce for hundreds of years, and here at Cast UK, we can help you find your ideal Chief Marketing Officer job in Birmingham.
In 1791, Arthur Young called Birmingham the world's first manufacturing town and by the mid-1800s it was known for its metal ware. Goods ranged from toys and jewellery through to guns, tools and dishes. Brass, gold, silver, steel and tin were all used, while other products included buttons, glasswork and ceramics.
Times have changed for Birmingham, and it has since become a hub of finance and commerce.
A huge redevelopment scheme, called the Big City Plan, is aiming to make the city one of the world's most liveable locations and the Globalization and World Cities Research Network has ranked it a beta world city due to its importance as a retail, events, conference and transport centre.
Indeed, Birmingham boasts three universities, several colleges, large exhibition centres like the NEC and the International Convention Centre, as well as the Bullring, one of the largest shopping centres in the country.
Many big companies call the city home, and around ten per cent of jobs are based in manufacturing, with employers including Jaguar, Goodyear Dunlop, Cadbury Trebor Bassett and Webley & Scott.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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