Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Walsall
Walsall has gone through countless changes through history, not least with its name, which was once Walesho, meaning valley of the Welsh speakers. It was also historically in Staffordshire, but is now part of the West Midlands metropolitan county, along with Birmingham and Wolverhampton, its neighbour in the west.
The population of Walsall, which had been a relatively small village, exploded during the Industrial Revolution, and it was an important coal mining, limestone quarrying, iron and brass founding and leatherworking centre. This latter trade is still associated with the town, hence the football club’s nickname The Saddlers. Modern industries include plastics, aircraft parts, chemicals and electronics. The RAC has its control centre nearby, as anyone who has travelled on the M6 will know. Recently the high street clothing and homeware store TK Maxx opened its regional depot there.
The town is particularly well served by the road and rail networks, which along with its location right in the centre of England, has opened up the opportunity for companies to locate their depots and warehouses in the area. This means that Chief Marketing Officer positions are frequently asked for by local employers. And like many towns and cities with strong links to Britain’s industrial past, there’s a workforce and work ethic to fulfil them.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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