SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Walsall
Walsall has gone through countless changes through history, not least with its name, which was once Walesho, meaning valley of the Welsh speakers. It was also historically in Staffordshire, but is now part of the West Midlands metropolitan county, along with Birmingham and Wolverhampton, its neighbour in the west.
The population of Walsall, which had been a relatively small village, exploded during the Industrial Revolution, and it was an important coal mining, limestone quarrying, iron and brass founding and leatherworking centre. This latter trade is still associated with the town, hence the football club’s nickname The Saddlers. Modern industries include plastics, aircraft parts, chemicals and electronics. The RAC has its control centre nearby, as anyone who has travelled on the M6 will know. Recently the high street clothing and homeware store TK Maxx opened its regional depot there.
The town is particularly well served by the road and rail networks, which along with its location right in the centre of England, has opened up the opportunity for companies to locate their depots and warehouses in the area. This means that SEO Specialist positions are frequently asked for by local employers. And like many towns and cities with strong links to Britain’s industrial past, there’s a workforce and work ethic to fulfil them.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us