SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Wolverhampton
A West Midlands city that was historically part of Staffordshire, Wolverhampton is said to be named after King Wulfhere after he established an abbey in the seventh century. The city first became prominent as a market town around the 1100s and it was known for its wools and textiles, although it was not granted a royal charter for a market until 1258.
From the 16th century, Wolverhampton started manufacturing items like keys, locks, brassware and ironwork.
During the Industrial Revolution, the city grew significantly, as local mines produced vast quantities of coal, limestone and iron ore. Other goods manufactured in Wolverhampton during this time included steel and japanned ware.
Later, Wolves gained a reputation for producing motorcycles and cars, and the first vehicle to beat the 200 mph land speed record was built in the city.
These days, Wolverhampton is an excellent spot for those looking for SEO Specialist roles. It is mainly known for engineering works, with a specialty in aerospace and precision components - companies in these industries include HS Marston, MOOG and Goodrich. The service sector is also an important part of the city's economy and it is one of the largest retail centres in the region.
Birmingham Midshires is based in Wolverhampton, while Marston's operates a brewery in the city that produces Banks's, Hanson's and Mansfield beers. Other large businesses include Beatties, Chubb Locks, Tarmac and Carillion.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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