SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in the East Midlands
Comprising counties like Nottinghamshire, Derbyshire, Northamptonshire, Leicestershire and Lincolnshire, the East Midlands is a wonderful choice for those seeking SEO Specialist vacancies.
During the 17th and 18th centuries, many scientific discoveries were made in the East Midlands. It was a pivotal place for the Industrial Revolution, being home to what many call the first modern factory - John Smedley's textile production facility at Lea Bridge, which was opened in 1794.
Some of the earliest military tanks were manufactured in Lincoln, while jet engines were also developed in the region - with the first jet aircraft flying from RAF Cranwell in 1941.
Meanwhile, Derby was home to a Rolls-Royce factory that produced Merlin aero-engines until 1950, as well as a railway works. The Corby Steelworks in Northamptonshire was one of the largest facilities of its type in the middle of the 20th century.
Today, manufacturing is still a major part of the economy of the East Midlands. A number of big-name firms operate in the region, including Rolls-Royce, Siemens, Triumph Motorcycles, Toyota, Caterpillar and LaFarge Aggregates. There's also Mercedes AMG High Performance Powertrains, which builds Formula One engines in Brixworth.
What's more, Bombardier Transportation in Derby produces new rolling stock for London Underground, and is the only remaining train manufacturer in the UK - it also builds Turbo Star and ElectroStar overground units.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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