SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Derbyshire
Situated in the East Midlands, Derbyshire is a county that shares a border with Greater Manchester, as well as Yorkshire, Nottinghamshire, Staffordshire, Cheshire and Leicestershire.
Much of the Peak District is located within Derbyshire and just some of the towns in the region include Derby and Chesterfield, meaning there are many opportunities for those seeking SEO Specialist positions.
For most of its history, Derbyshire's economy has been based on agriculture, while the mining of natural resources such as coal, iron, lead and limestone were of particular importance during the Industrial Revolution. Of these, only the limestone quarries are still in operation.
The chocolate company Thorntons was established near Alfreton in 1911 - its headquarters are still based there today.
After the second world war, the first diesel-electric mainline passenger train was unveiled at the Locomotive Works in Derby and the British Rail Research Division was opened in 1964 with an aim to improve the country's train network. This eventually became the DeltaRail Group, which currently provides software and other technology for signalling and control systems.
JBC-Power Systems manufactures engines in the south of the county, Buxton Water is bottled here and Bombardier Transportation builds the rolling stock for the London Underground network.
Other companies with manufacturing facilities or an otherwise large presence include Rolls-Royce, Toyota and Trebor Bassets.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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