SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Sheffield
Situated in South Yorkshire , Sheffield was a prominent player in the steel industry for hundreds of years. This began with the manufacture of cutlery in the 1500s and grew with the discovery of crucible steel in the 1740s.
Further innovations included Sheffield plating and the creation of stainless steel, an important development in the industrial revolution that led to a significant increase in the city's population. By the 19th century, the city had become pivotal in the steel industry.
Ironwork and coal mining were also big business in the region, while the outlying areas produced limestone - including the stone used to build the Palace of Westminster.
In the 1970s and 1980s, Sheffield suffered economically as the coal industry collapsed and the iron and steel industries struggled with international competition. Over the last ten years, however, the city has experienced a rebirth and it is now a fashionable destination known for its shopping and green spaces.
Today, the only remaining steelworks is Forgemasters. The city's economy has moved on and for those seeking SEO Specialist vacancies in Sheffield, the major industries now include telecommunications, manufacturing and construction. Some of the top employers include BT, Land Instruments International, Barclays and Swann Morton.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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