SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Mansfield
Situated roughly half way between Sheffield and Nottingham, Mansfield is a town with a history of being a market town and the centre of a thriving mining industry. The town has forests in almost every direction outside its borders, and was in times gone by a favourite stopping place for royals on their hunting excursions. On the map Mansfield bears all the hallmarks of a market town, with several major roads emerging to connect the surrounding farms and villages. Nowadays the M1 passes the town’s west, and railways connect it to Sheffield, Nottingham and Leicester.
The town gained notoriety among other mining communities when its mines did not take part in the bitter miners’ strike in the 1980s. However the move was not to prove a long-term saviour of the industry, as today no mines survive. Mansfield was, not surprisingly, home to the famous Mansfield Brewery, but it was taken over in 1999 and production ceased on the site. Mansfield is now a fairly typical post-industrial town, with the service sector and some light industry taking prominence.
The town was the centre of the swimming universe in 2008, however, when local girl Rebecca Adlington won two gold medals at the Beijing Olympics, in the 400 m and 800 m freestyle races. At the time of writing, after London 2012, her 800 m record of 8:14.10 still stands as the world and Olympic record.
The Mansfield urban area is quite large, with a population of around 150,000, which in itself makes it a decent candidate if you’re looking for SEO Specialist jobs. The town also benefits from several large cities and towns within half an hour, so anyone willing to commute will stand an even greater chance of success.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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