SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Nottingham
Situated in the East Midlands, the City of Nottingham is probably best known for its importance in the legends of Robin Hood and his band of Merry Men.
The history of Nottingham goes back much further, however. In the 7th century, it was part of the Kingdom of Mercia. An 11th century castle was constructed on the River Leen and the settlement gradually developed into a thriving community.
During the 1400s, Nottingham began to export religious sculptures carved from alabaster and then, during the Industrial Revolution, the city experienced significant growth.
Textiles were one of Nottingham's major exports, particularly fine lace. But after World War II, this industry fell into steep decline, as it did across the rest of the country when global competition began to increase.
These days, Nottingham is the home of several of the UK's best-known companies in retail, manufacturing, engineering, technology and finance, making it a great place to find SEO Specialist vacancies.
Boots the Chemist, for example, was founded in Nottingham in 1849 and is still headquartered there today. Other companies include Experian, E.ON UK, John Player & Sons, Gala Group, Siemens and Vision Express.
HM Revenue and Customs and the Driving Standards Agency are both based in Nottingham, as are a number of bioscience and pharmaceutical companies.
Meanwhile, Atos Origin has offices in Nottingham - they write software for ticket machines and departure boards at train stations - and other tech companies include Reuters, Crytek and Serif Europe.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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