Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Nottingham
Situated in the East Midlands, the City of Nottingham is probably best known for its importance in the legends of Robin Hood and his band of Merry Men.
The history of Nottingham goes back much further, however. In the 7th century, it was part of the Kingdom of Mercia. An 11th century castle was constructed on the River Leen and the settlement gradually developed into a thriving community.
During the 1400s, Nottingham began to export religious sculptures carved from alabaster and then, during the Industrial Revolution, the city experienced significant growth.
Textiles were one of Nottingham's major exports, particularly fine lace. But after World War II, this industry fell into steep decline, as it did across the rest of the country when global competition began to increase.
These days, Nottingham is the home of several of the UK's best-known companies in retail, manufacturing, engineering, technology and finance, making it a great place to find Copywriter vacancies.
Boots the Chemist, for example, was founded in Nottingham in 1849 and is still headquartered there today. Other companies include Experian, E.ON UK, John Player & Sons, Gala Group, Siemens and Vision Express.
HM Revenue and Customs and the Driving Standards Agency are both based in Nottingham, as are a number of bioscience and pharmaceutical companies.
Meanwhile, Atos Origin has offices in Nottingham - they write software for ticket machines and departure boards at train stations - and other tech companies include Reuters, Crytek and Serif Europe.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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