Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Leicester
A city in the East Midlands and the county town of Leicestershire, Leicester was originally founded as a Roman settlement and those living or working in the area can still see some of the pavements and bathhouses that survive from that period.
For hundreds of years, Leicester thrived as a market town. Then in the 19th century, the Industrial Revolution led to a major boost in the city's wealth and population. The construction of an extensive rail and canal network also helped bring business, money and more people to the region.
During this period, Leicester became known for its shoemaking industry, while hosiery and textiles were also manufactured in the area. In addition, it was a hub of engineering and a financial centre.
In fact, Leicester's reliance on engineering has continued through to today, with a variety of companies like Jones & Shipman, Richards Engineering and Trelleborg - known for their machining of tools and equipment, as well as components for marine and industrial applications - all having offices in the city. Fabric and footwear are also still important parts of the local economy.
A number of large companies call this city home, meaning there's a wealth of opportunity for those seeking Copywriter jobs in Leicester. Big names like Next, Goldsmiths, British Gas Business, Walmart and DHL all have head offices here, while around ten million bags of crisps are manufactured every day at the Walkers Crisps factory in Beaumont Leys.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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