Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Peterborough
Situated in the east of England, around 75 miles north of London, Peterborough is a cathedral city on the River Nene. As a centre of new business, the region has seen a significant amount of growth and it's a good choice for those seeking Copywriter roles.
For much of Peterborough's history it led a quiet existence as a market town. When the abbey was re-classified as a cathedral in 1541, Peterborough became a city and started to expand.
The start of the Industrial Revolution, as well as the arrival of the railway, further boosted Peterborough's economy and by the mid-19th century, products like ironwork, bricks and elastic webbing were manufactured here.
A corn exchange was founded in 1860 and a beet sugar factory opened in 1926 - British Sugar maintains its headquarters in nearby Woodston, although production has moved to other locations.
In 1932, Perkins Engines was established to manufacture diesel engines and a variety of other industrial machinery companies also called the area home. Today, businesses in the manufacturing sector include Baker Perkins, Indesit and Peter Brotherhood.
The financial sector is also a thriving part of the local economy, with organisations like Norwich & Peterborough Building Society, BNP Paribas, Barclays Personal Investment Management, Diligenta, BGL and Churchill Insurance all having offices in Peterborough.
What's more, Peterborough is a hub for environmental industry and innovation, with companies like Natural England and the Environment Agency being based here.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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