Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cambridge
Probably best known for its beautiful university - which is more than 800 years old - Cambridge is a town in East Anglia. Situated on the River Cam, approximately 50 miles north of London, it offers a variety of options for those seeking Copywriter opportunities, particularly in the software and bioscience sectors.
The history of Cambridge is a long one and evidence suggests that people have been living in the region for over 3,500 years.
Throughout the Roman and Medieval periods, it was a small but prosperous market town with a busy trade route along the river. In 1284, Pembroke College was founded, the first part of what would later become the world-famous university.
During the 19th century, the city expanded due to a combination of improvements in agricultural production, as well as the railway's arrival in 1845, which encouraged the growth of heavy industry.
Much of the modern economy of Cambridge is linked to the university, and a number of science parks are situated on the outskirts of the city, many with close ties to the institution.
Cambridge Science Park, for example, is owned by Trinity College and is the oldest of its kind in Europe. It is home more than 100 companies in sectors including bio-medical, telecoms, computing, energy, environmental and industrial technology.
Just some of the top companies with offices or other facilities in Cambridge include Microsoft, Sinclair, Marshall Aerospace and Autonomy Corporation.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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