Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the West Midlands
Home to a number of cities and towns, including Birmingham - often called Britain's Second City - as well as Coventry, Stoke-on-Trent and Wolverhampton, the West Midlands has long been a centre of industry and commerce for the UK and it's an ideal location for anyone seeking Copywriter jobs.
During the Middle Ages and throughout the Industrial Revolution, Coventry was known for producing wool and cloth. Meanwhile, other parts of the region were known for their metalwork - Birmingham for its small arms and Wolverhampton for locks, ironmongery and brass work.
In addition, the West Midlands region was a prime source of raw materials like coal and iron ore, something that became increasingly important throughout the 18th and 19th centuries.
As time moved on, the focus of the region shifted and car manufacturing overtook the other industries, while bicycle production was also a large part of the local economy for many years.
Today, the West Midlands area is home to a number of tech companies, as well as food and beverage manufacturers, with Nikon, Hitachi maxell, Fujitsu, Muller Dairy Ltd, Bulmers Cider, Cadbury UK, Marmite, Coors Brewers and Bird's Custard just a few examples.
Other brands that call the area home include Michelin Tyres, Dechra Pharmaceuticals, Volvo Group UK and the National Express Group.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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