Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the East Midlands
Comprising counties like Nottinghamshire, Derbyshire, Northamptonshire, Leicestershire and Lincolnshire, the East Midlands is a wonderful choice for those seeking Copywriter vacancies.
During the 17th and 18th centuries, many scientific discoveries were made in the East Midlands. It was a pivotal place for the Industrial Revolution, being home to what many call the first modern factory - John Smedley's textile production facility at Lea Bridge, which was opened in 1794.
Some of the earliest military tanks were manufactured in Lincoln, while jet engines were also developed in the region - with the first jet aircraft flying from RAF Cranwell in 1941.
Meanwhile, Derby was home to a Rolls-Royce factory that produced Merlin aero-engines until 1950, as well as a railway works. The Corby Steelworks in Northamptonshire was one of the largest facilities of its type in the middle of the 20th century.
Today, manufacturing is still a major part of the economy of the East Midlands. A number of big-name firms operate in the region, including Rolls-Royce, Siemens, Triumph Motorcycles, Toyota, Caterpillar and LaFarge Aggregates. There's also Mercedes AMG High Performance Powertrains, which builds Formula One engines in Brixworth.
What's more, Bombardier Transportation in Derby produces new rolling stock for London Underground, and is the only remaining train manufacturer in the UK - it also builds Turbo Star and ElectroStar overground units.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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