Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Scotland
From Glasgow to Edinburgh, Gretna Green to Inverness, Scotland is a beautiful country that offers plenty of opportunity for those seeking Copywriter vacancies.
Scotland has had a long and tumultuous history, particularly during the 16th and 17th centuries when relations with England were fraught with difficulty.
In 1707, the Acts of Union were passed and the Kingdom of Great Britain was created. This resulted in the abolishment of trade tariffs and the Scottish economy quickly grew. Clippers carried tobacco to Glasgow from the New World during the 18th century. Then, during the Industrial Revolution, everything from ships and locomotives through to coal, textiles and steel were produced on a massive scale.
Fast forward to today and Scotland's economy is more focused on the service sector - although manufacturing and oil production are still important.
Edinburgh is one of Europe's largest financial centres, home to companies like Lloyds, Standard Life, the Bank of Scotland and the Royal Bank of Scotland. It's also the seat of Scottish government and an important tourist destination, hosting one of the largest culture festivals in the world.
Whisky is one of Scotland's best-known exports, with numerous distilleries and bottlers located around the country, including Glenfiddich, Glenmorangie and Teacher's Highland Cream, as well as liqueurs like Drambuie and Glayva.
Other companies with headquarters or regional facilities in Scotland include IBM and Hewlett-Packard, Sun Microsystems, Amazon, BAE and Rolls-Royce.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us