Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Aberdeen
Scotland's third most populous city after Edinburgh and Glasgow, Aberdeen is also known as the Granite City, since many of its beautiful 18th and 19th century buildings are constructed from the local stone. It's a great place for those seeking Copywriter vacancies.
There have been settlements in the region for over 8,000 years and it was an important site during the Wars of Scottish Independence.
Significant expansion occurred during the 19th century, with the growth of the shipbuilding and fishing industries, as well as textiles, metalwork, papermaking and stone quarrying. Much of the existing harbour was built during this time, including the Victoria Dock, the South Breakwater and part of the North Pier.
During the late 20th century, oil was discovered in the North Sea and Aberdeen has since become known as the oil capital of Europe. A number of off-shore oil rigs have been erected and companies in the region have begun to focus their efforts on finding renewable energy sources as well.
In addition to the energy and petrochemicals sector, Aberdeen is home to various research facilities that study everything from fisheries, soil, food, nutrition and agriculture through to technology and electronics design.
Just some of the firms that call Aberdeen home include Abbot Group Ltd, Dana Petroleum, Wood Group and Aberdeen Asset Management.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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