Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Sunderland
A local district in the county of Tyne and Wear, Sunderland is situated at the mouth of the River Wear and for hundreds of years, the region served as a port, mainly trading products like coal and salt.
Throughout the Industrial Revolution, Sunderland's economy was based on industries like brewing, glassmaking, pottery and rope making.
From the 14th century onwards, Sunderland was also an important place for shipbuilding. In 1814, there were 24 shipyards in the region and by 1840 this number had risen to 65. By the middle of the 20th century, a significant portion of the country's merchant and naval ships were produced here.
The last of the shipyards, however, closed in 1988 and much of the other heavy industry has also disappeared from the region. Today, the economy of Sunderland is now mainly based in the service sector, although a number of factories and production facilities still exist.
Those seeking Copywriter roles in Sunderland will have a range of options to consider and a number of companies operate regional offices, warehouses and other facilities in the region - including Littlewoods and LG Electronics.
Berghaus, an outdoor clothing manufacturer has its head office in Sunderland and so does Arriva, the public transport company. The 2 Sisters Food Group, which supplies poultry, fish, chilled and frozen items and bakery goods to supermarkets, also has a site here.
Meanwhile the Nissan car plant in Sunderland is the largest factory of its kind in the UK and produces vehicles like the Micra, Note and Qashqai.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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