Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in South Shields
South Shields sits at the mouth of the Tyne in Tyne and Wear, about 8 miles (13 km) downstream of Newcastle-upon-Tyne and Gateshead, and about the same distance north of Sunderland. Although mining, shipbuilding and docks played a massive role in the town’s emergence during and after the Industrial Revolution, much of these industries has now been closed down, and the town relies on the service sector for local jobs. More likely, however, South Shields’ inhabitants will commute to Newcastle or Sunderland for their working lives. The port is still active, and although it is a shadow of its former self, seems to be growing.
The town punches above its weight when it comes to the list of famous people who were born or brought up there. The director of Alien, Prometheus, Thelma and Louise and Gladiator, Ridley Scott was born there, as were F1 genius Sir Frank Williams, Python Eric Idle, novelist Catherine Cookson and comedian Sarah Millican. At least some of them still have their Tyneside accents!
If you’re looking for Copywriter jobs in South Shields, it might be worth expanding your search a little to take in the surrounding towns and cities and perhaps even to look for related jobs rather than an exact match. Although the docks are active, there will be more diversity in Newcastle, Sunderland and Gateshead. Please ask our consultants if you are interested, as they will be able to do a more general search and flag up other positions that might be of interest.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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