Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Humberside
Located in northern England, Humberside was a county until it was abolished in 1996 and replaced with several unitary authorities, including Kingston upon Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire. Although it may be gone in name, the communities in Humberside offer a variety of roles for those seeking Copywriter positions.
Humberside was created in 1972 as part of the Local Government Act. Before this, the regions that made up the county had been based in a variety of sectors, including agriculture, shipbuilding and manufacturing. However, the county suffered due to its north and south sections being separated by the River Humber until the Humber Bridge was completed in 1981.
These days, the regions that once made up Humberside have gone through significant regeneration and have economies that are predominantly based in the service sector and tourism.
Hull is an important port town, both for cargo and ferries to Europe. It's also home to a number of chemical and pharmaceutical companies like Reckitt Benckiser, BP, Seven Seas and Smith & Nephew.
Meanwhile, Grimsby is known for its fishing and it sees a lot of containerised cargo enter its ports every year. The fish that comes into the town is processed here and both Young's Seafood and Findus produce fresh and frozen fish products.
Other companies based in Humberside, or with large facilities in the region, include Tata Steel, Corus, Singleton Birch, BOC, Nisa Today and Ericsson.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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