Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in South Yorkshire
Situated in the region of England known as Yorkshire and the Humber, South Yorkshire is a metropolitan county that was established in 1974. It shares borders with Derbyshire, Lincolnshire and Nottinghamshire, as well as West and North Yorkshire and the East Riding of Yorkshire.
Those seeking Copywriter positions in the region will have various options to consider, as it is home to a number of large settlements, including Sheffield, Doncaster, Barnsley and Rotherham.
For much of the region's modern history, South Yorkshire has been known for its mining industry - particularly coal - and steel production. Innovations in the 17th and 18th centuries included crucible steel and stainless steel and during the Industrial Revolution, the region was extremely prosperous.
The local economy went into steep decline during the latter half of the 20th century, but over the last two decades it has seen a significant amount of redevelopment.
Today, South Yorkshire has a thriving retail and service sector, while a number of business parks, manufacturing facilities and innovation centres have also sprung up in recent years. Just some of the companies that can be found in the area include Ronseal, confectioners A.L Simpkin & Co, Plusnet and the Ardagh Glass Group.
What's more, a number of warehousing and distribution centres are located in the region - these are operated by firms like Next, IKEA, Tesco and Amazon.com.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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