Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Barnsley
Barnsley is a town of about 75,000 population in South Yorkshire. Roughly speaking it would be the centre point of a circle that passed though Leeds, Sheffield, Doncaster and Huddersfield, each of which is about 14 miles (25 km) away. To its south west is the beautiful Peak District National Park. Barnsley is served by the M1 running north-south, as well as the Sheffield to Leeds railway.
Barnsley was originally a market town and also traveller’s rest location for people moving to and from Leeds and Sheffield, but the discovery of coal and the Industrial Revolution turned it into a powerhouse of productivity. The Barnsley Canal was completed at the start of the nineteenth century, and although it was closed in the mid-20th century (partly due to subsidence from mining, ironically), there is a campaign to get it fixed, dredged and reopened for recreation. Much of the heavy industry has now gone, although one of its specialisms, glassmaking, remains active. A glassblower and a miner appear on Barnsley’s coat of arms.
The town has given us a number of famous people, particularly in sport. Cricket without Dickie Bird and Darren Gough would not be quite the same, and football was made a little more colourful by Mick McCarthey. Perhaps the most famous child of Barnsley, though, is chat show host to the stars of the 70s and 80s, Michael Parkinson.
While Barnsley’s industrial base is a shadow of its former self, it is still possible to find Copywriter positions in the town. It has a sizeable population and serves a wide area, with no other major settlements closer than the cities of Sheffield and Leeds.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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