Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bradford
Located in northern England and less than ten miles from Leeds, Bradford is a thriving city in a prime location, making it perfect for anyone seeking Copywriter vacancies.
Because of the area's abundance of coal and iron ore, Bradford was one of the first parts of the UK to experience significant growth during the Industrial Revolution.
During this period, Bradford became known as the wool capital of the world, while an array of other products were also manufactured here. Many beautiful Victorian buildings that were built during this time are still standing today, giving a glimpse to the wealth that came into the city.
Since the 19th century, the textile industry has been in slow decline - although it still brings money into the local economy. Meanwhile, the financial, electronics, engineering and manufacturing sectors have grown to take its place.
Today, companies that are based in Bradford include Yorkshire Building Society, Pace Micro and Provident Financial, which owns Vanquis, a well-known credit card company.
Other big-name businesses that call Bradford home include Hallmark UK, Morrisons and Thomas Cook, while online retailer Freeman Grattan Holdings has been located in the city since 1934 when it was established as a mail-order company.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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