Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in York
Known for its towering cathedral and tiny medieval streets that weave through the centre, York may seem old-fashioned in some places, but it offers a wealth of modern-day opportunities for those seeking Copywriter vacancies.
Of course, behind York's modern charm lies a city with a long history dating back thousands of years. Archaeological evidence has been found of a Mesolithic settlement from around 8000 BC, while there are also ruins of Roman and Anglo buildings.
Until the Industrial Revolution, York was a prominent trading town, although this dwindled in the 17th century as the city's main competitors, Leeds and Hull, began to take over.
However, the railway made it to York in 1839 and the city once again became a prominent location for the British economy. Indeed, companies like the North Eastern Railway, Rowntrees and Terry's were all based in the region during this time - and continued to be throughout the 20th century.
These days, much of York's business is in the service industry, including finance, IT and tourism. Some of the top employers in the region include Aviva, Shepherd Building Group and British Telecom.
Much of the confectionary industry has disappeared from York in the recent past, with a significant portion of production being moved abroad. However, Nestle still has headquarters and a large manufacturing and distribution facility in the city, making tasty treats like KitKats and Yorkie bars.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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