Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in York
Known for its towering cathedral and tiny medieval streets that weave through the centre, York may seem old-fashioned in some places, but it offers a wealth of modern-day opportunities for those seeking Head of Marketing vacancies.
Of course, behind York's modern charm lies a city with a long history dating back thousands of years. Archaeological evidence has been found of a Mesolithic settlement from around 8000 BC, while there are also ruins of Roman and Anglo buildings.
Until the Industrial Revolution, York was a prominent trading town, although this dwindled in the 17th century as the city's main competitors, Leeds and Hull, began to take over.
However, the railway made it to York in 1839 and the city once again became a prominent location for the British economy. Indeed, companies like the North Eastern Railway, Rowntrees and Terry's were all based in the region during this time - and continued to be throughout the 20th century.
These days, much of York's business is in the service industry, including finance, IT and tourism. Some of the top employers in the region include Aviva, Shepherd Building Group and British Telecom.
Much of the confectionary industry has disappeared from York in the recent past, with a significant portion of production being moved abroad. However, Nestle still has headquarters and a large manufacturing and distribution facility in the city, making tasty treats like KitKats and Yorkie bars.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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