Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Leeds
A thriving city in West Yorkshire, Leeds has a long history going back to the Middle Ages, when it was a market town in a highly agricultural region. Textiles including wool and broadcloth were regularly traded and during the late 1700s, exports were becoming increasingly important to the city's economy.
The building of various railways and canals helped the city grow and by the mid 1800s it was well connected with the rest of the country.
During the Industrial Revolution, Leeds was responsible for a variety of innovations and it was home to a number of factories and mills. Meanwhile, agriculture continued to flourish in the region as well.
Since the 19th century, the city has changed significantly. Manufacturing has declined and the textiles industry has all but disappeared. These days, Leeds is known for its corporate and legal sectors, as well as a number of retail, luxury goods, media and finance companies - making it a great choice for those seeking Head of Marketing roles.
Various big-name businesses are based in Leeds, including Asda, Carlsberg UK, Optare and Capita. Yorkshire Post Newspapers Ltd and regional television stations like the BBC and ITV also call the city home, as well as some small commercial production companies.
The Bank of England's only UK subsidiary office is located in Leeds, while other financial institutions include Leeds Building Society and Yorkshire Bank. An array of call centres can also be found in the city.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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