Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Huddersfield
Located in West Yorkshire in the metropolitan borough of Kirklees, Huddersfield is a large town that sits approximately halfway between Leeds and Manchester.
Since Saxon times, Huddersfield has been a market town and it has also long been known for its manufacturing capabilities. Textiles and woven items were some of the town's main produce for hundreds of years, while agricultural goods and milling were also vital for its economy through to the 18th century.
Huddersfield was a major player during the Industrial Revolution and its success during this time can still be seen in the beautiful Victorian architecture dotted around the town - particularly the Grade I listed railway station.
These days, Huddersfield is still largely a manufacturing town with lots of opportunity for those seeking Head of Marketing positions. The region is home to various large-scale textile companies like C & J Antich and Huddersfield Fine Worsteds. The latter supplies to top-name fashion houses like Prada, Armani, Givenchy and Chanel.
Of course, the region's scope for production has been broadened and other companies are mainly based in the chemicals and engineering markets. Cummins Turbo Technologies manufactures turbochargers, while Syngenta AG is known for crop protection chemicals. There's also Trojan Plastics, which produces stylish baths.
In addition, Poundstretcher operates its headquarters in nearby Deighton and Andrew Jones Pies is in Huddersfield.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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