Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Wakefield
Wakefield is a city just south of Leeds that comprises the five towns of Pontefract, Castleford, Normanton, Featherstone and Knottingley, as well as other minor towns. With a population of around 325,000, it’s a moderately sized city that is overshadowed by its northern neighbour and Sheffield, which is 20 miles (31 km) to the south. Wakefield is well connected by rail and road, with the M62 and the M1 passing by its north and west respectively.
The city and its constituent towns boomed during the Industrial Revolution when vast seams of coal were discovered beneath them. The area dug hundreds of mines and this remained the key industry in the area until the 1980s when they were closed down one by one. The last remaining one is Kellingley Colliery, located at Knottingley, just east of Pontefract.
The city remains industrial, however, although the days of heavy industry are largely gone. The city’s excellent communications and central location have made it an ideal place to site warehouses, factories and distribution centres, so Head of Marketing jobs regularly appear in the Wakefield area. There are also regeneration projects going on in the city designed to diversify and stimulate the economy, and this looks set to bring further growth to an area that has had to reinvent itself completely in thirty years.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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